Shane Smyth

Bundoran’s Tourism Officer Shane Smyth came to the job in 2013 following an 11 year career with Dublin radio station Q102. Shane, originally from the town, is also brand ambassador for Discover Bundoran.

Tourism Officer Shane Smyth
Bundoran Tourism Officer Shane Smyth

Shane’s main job is to promote Bundoran via the Tourist Office, online and in the media (social and traditional). He also represents the town at holiday trade fairs, conferences and town twinning delegations.

Shane has been responsible for the increase in brand awareness of Bundoran throughout the country. He capitalises on PR opportunities in order to keep the town at “top of mind” when it comes to holiday destinations for families, couples and singles.

Tourism Officer Shane Smyth
An interview for RTE News about the World Boat Angling Championships
Shane appearing on Virgin Media News Easter 2021


Shane has also been responsible for the establishment of the Inform Bundoran Facebook group, a steadily growing community group with more than 4000 members. Local residents rely on for up to date and accurate information about issues that affect them in the Bundoran and surrounding area. He was recently invited by Facebook to participate in an international summit in London which you can read about here

Shane is also a familiar voice from the radio. He spent 11 years with Dublin’s Q102. He also hosted the popular Ocean Drive on Ocean FM for 4 years. You can hear his voice on promotional videos for County Donegal. 


Bundoran RNLI also utilise Shane’s PR expertise where he volunteers as Lifeboat Press Officer providing vital, accurate and trustworthy information to the media and the public about the station’s search and rescue efforts as well as fundraising activities.

Social Media

Social media is a huge part of Shane’s job. Growing the Discover Bundoran social channels has been a priority. He has also introduced some new initiatives recently including Instagram stories for large events in the town. He has also broadcast Facebook live events. These include the recent commemoration ceremonies for the centenary of the handover of Finner Camp to the Irish Defence Forces in February 2022 and also the St Patrick’s Day parade.  


Shane also hosts the Bundoran Weekly podcast – Listen and follow to all episodes here


Talking about and promoting Bundoran is what Shane loves to do – he may be contacted at

Find him on Twitter
Find him on Facebook
Find him on Instagram